ATM 22 Oct 2009 : Web retrieval

Mohamed Slim Ben Mimoun, Post-doctorant à l’esc Lille, présentera le 22 Octobre à 13h une recherche sur le web retrevial.

abstract : The purpose of this paper is to investigate the determinants of offer retrieving performance on a virtual store. The study draws on the research on online consumer behaviour and information retrieving on the Web, and conducted a 2x2x2 online experiment with a sample of 350 young people. Our results show that the offer retrieving performance depends on individual characteristics (Internet experience, cognitive absorption, product category familiarity) and on interactions between, the type of strategy used, the nature of the task, and the site design.